CASE STUDY "In the Jordanian context, the definition of “non-traditional roles” is broad. For Estarta, the focus is not just on increasing the number. of women in a traditionally male-dominated sector but also on creating an inclusive workplace culture that supports women to build longer-term careers at the company, take up leadership positions and work non-traditional hours, including overnight and on Fridays. To realize this vision, Estarta has adopted a multi-faceted approach that ranges from training and outreach programs to flexibility and support for working parents. Estarta’s strategy to attract and retain more women has allowed it to seize a competitive advantage in recruiting the best new graduates in the ICT sector, providing the foundations for ongoing growth and high performance." Check the link below for more details on the Case Study!