Digital Marketing Specialist

Content Creation & Campaign Management:

• Develop and manage content for digital channels, including website, email, social media, and paid ads.
• Oversee the creation of marketing materials, such as graphics, videos, blog posts, and infographics.
• Plan and manage paid campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Implement A/B testing and other optimization techniques to improve campaign performance.

SEM and SMM:

• Manage and optimize PPC (Pay-Per-Click) advertising campaigns to drive traffic and conversions.
• Plan and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Engage with audiences through creative and interactive posts, responding to inquiries and fostering community growth.
• Monitor social media trends and adapt campaigns accordingly.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.
• Monitor email campaign performance (open rates, click-through rates, conversions) and optimize for better results.
• Manage email databases and ensure compliance with regulations (e.g., GDPR).

Analytics & Reporting:

• Track and measure the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and CRM systems.
• Generate reports on campaign performance and ROI, providing actionable insights for continuous improvement.
• Set KPIs for campaigns and monitor progress against goals.