Write, edit, and proofread clear, engaging, and informative content across various formats (blog posts, website copy, articles, product descriptions, etc.).
Research industry trends, audience preferences, and competitors to develop relevant and valuable content.
Collaborate with marketing and design teams to ensure content is aligned with branding and messaging guidelines.
Required Skills
SEO Strategy and Implementation:
Conduct keyword research and use SEO guidelines to optimize content for search engine visibility.
Develop and implement on-page and off-page SEO strategies.
Analyze website performance metrics and provide recommendations for improvement.
Stay up to date with the latest SEO trends and algorithm changes.
Performance Tracking:
Monitor and report on website traffic, rankings, and engagement metrics.
Continuously refine content strategies based on performance data and user behavior.
Qualifications & Certificates
Qualifications:
Proven experience as a content writer with a solid understanding of SEO principles.
Proficiency in SEO tools like Google Analytics, Ahrefs, SEMrush, or Moz.
Strong research, writing, and editing skills with an eye for detail.
Ability to balance creativity with strategic SEO insights.
