On October 13, 2025, At the heart of London’s tech scene, Estarta, represented by our CEO Mutaz H. Nabulsi joined global leaders at Jordan-UK Tech Connect 2025, sharing powerful insights on the future of AI, innovation, and international collaboration.
The event was held under the patronage of HRH Crown Prince Al Hussein bin Abdullah II, organized in collaboration with the Embassy of the Hashemite Kingdom of Jordan in the United Kingdom and Jordan Source. It brought together leading experts and decision-makers from both countries to explore the future of technology, global partnerships, and investment.
Jordan: A Rising Innovation Hub
Nabulsi highlighted Jordan’s emergence as a regional tech leader, thanks to its educated workforce, digital infrastructure, and business-friendly environment.
“Jordan’s blend of technical talent, adaptability, and creativity makes it an ideal launchpad for companies seeking to expand in the Middle East and beyond.” – Mutaz H. Nabulsi
Building on this, Jordan’s unique position as a bridge between global tech ecosystems and rapidly growing regional markets was emphasized.
Driving AI with Purpose
Discussing Estarta’s AI strategy, the company described AI as a strategic mindset, enabling smarter operations and future-ready solutions. Estarta invests in predictive analytics & intelligent automation, AI-powered digital services, and ongoing AI workforce training.
“AI must serve as a force for good. At Estarta, we are committed to building solutions that empower people, enhance decision-making, and create long-term value.” Mutaz H. Nabulsi
Estarta’s human-centered AI approach ensures ethical innovation and sustainable transformation.
Global Vision: Bridging Borders & Leading with AI
Estarta reaffirmed its dedication to strategic partnerships, service diversification, and global expansion, with a focus on people and innovation at the core.
“In a world shaped by data and intelligence, Jordan must not just follow — it must lead. At Estarta, our commitment is to build that future, starting from here. Technology is not just infrastructure; it’s a bridge. At Estarta, we’re building those bridges between Jordan’s world-class talent and the global tech community. As we advance with AI, we aim to create solutions that empower people, enhance decision-making, and drive long-term value for businesses worldwide.”. Mutaz H. Nabulsi
By aligning with global partners, Estarta aims to create a sustainable ecosystem of innovation, linking Jordan’s talent with the world’s most advanced technology networks.
